SMG is regarded as the industry pioneer for in-theater dining exhibits. SMG was founded in 2000 and has quickly expanded to more than 21 locations throughout 7 states. Sign up here.The Dallas, Texas-based Studio Movie Grill, sometimes known as SMG, has revolutionized the classic movie-going experience by fusing first-run films with full-service, in-theater food. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. Before that he worked with a number of restaurant chains including Macaroni Grill and Corner Bakery. But it is also awaiting new titles such as Mortal Kombat, A Quiet Place II, Cruella and Fast & Furious 9.Ĭroft had been Studio Movie Grill’s chief financial officer and chief operating officer and first joined the company in 2011. Studio Movie Grill noted that 2021 has been good thus far with titles such as Tom & Jerry, Nobody and Godzilla vs Kong. “It’s a testament to SMG’s founder, team members and our other stakeholders that we’re standing here today delivering a best-in-class experience to folks getting out of their homes and safely back into theaters.” “This has been a challenging time for the industry and the brand,” Croft said in a statement. The company will emerge with a smaller number of locations, though it expects to complete construction on a new location near a large mall in Alpharetta, Ga., later this year. The company had just $100,000 in cash when it declared bankruptcy in October. Studio Movie Grill was one of the fastest-growing companies of its kind more than a year ago but the pandemic drained its cash reserves.
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